Unlocking Doors To Prosperity

EST. 2010

prosperitylane.ca

THE LISTING PRESENTATION

WHAT I OFFER?

My approach to real estate centers around putting my clients first, guiding and supporting them to achieve their goals with minimal hassle and in the shortest possible time. I believe in combining traditional and modern techniques and take proactive steps to ensure my clients' success.

APPOINTMENT TIME

Our appointments will usually last between 10-25 minutes of your busy schedule.

DISCUSSION SUMMARY

During our meeting, we will discuss the three most important topics... 

How will we effectively price your home?
How will we effectively market your home?
What is included in our service fees?

CONCLUSION

At the end of our presentation, we are certain that you will feel comfortable with hiring us and confident that we will sell your home for the price you want in the time you want.

LISTING PROCESS

PHASE 1

Establish a competitive and realistic home price through expert advice and market analysis, followed by thorough explanation and completion of necessary contracts and forms.

PHASE 2

Prepare your home for sale by addressing repairs, decluttering, depersonalizing, and thorough cleaning. Enhance appeal by considering home staging.

PHASE 3

On Media Day, we coordinate professional photography, videography, and a 3D virtual tour following the completion of repairs, preparations, cleaning, and staging. We kindly request homeowners not to be present during this process.

PHASE 4

On Listing Day, we place the For Sale sign, list your home on the MLS and various websites ("going live"), host open houses, implement targeted paid advertising, and leverage social media for impactful marketing, following The P-23 Marketing Plan.

PHASE 5

Showings, including agent viewings and public open houses (usually on the following Saturday and Sunday from 2 to 4 p.m.), offer buyers the chance to tour your home (refer to Show Your Home). Easily coordinate appointments through text, email, or phone for your convenience.

PREP YOUR HOME

1 CLEAN AND DECLUTTER

A clean, well-organized home makes a great first impression and helps potential buyers imagine themselves living there. Decluttering and removing personal items can also make rooms appear larger. Less is more.

2 MAKE NECESSARY REPAIRS

Fixing any small repairs, such as leaky faucets, holes in the walls, or broken tiles, can improve the overall appearance of the home and show potential buyers that it has been well-maintained. This may increase chances of a Buyer considering doing a home inspection.

3 CLEAN CARPETS & FLOORING

Clean carpets and flooring can make a home feel fresher and more appealing to potential buyers.

4 UPDATE FIXTURES & FINISHES

Updating fixtures such as light fixtures, cabinet hardware, and faucets can give a home a fresh, modern look. This is probably the most cost efficient way to modernize your home.

5 PAINT

A fresh coat of paint can brighten up a home and make it feel more welcoming. Neutral colors are generally recommended for appealing to the widest range of potential buyers.

6 LANDSCAPING

Maintaining the landscaping and adding some fresh greenery can improve the curb appeal of a home and make it more inviting.

7 STAGE THE INTERIOR

Staging the interior of a home can help potential buyers envision living in the space and make it easier for them to picture themselves in the home.

8 IMPROVE LIGHTING

Good lighting can make a home feel bright, open, and inviting. Consider adding additional lighting or replacing old light fixtures to improve the overall look and feel of the home.

9 CLEAN WINDOWS

Clean windows can make a home feel more open and bright, and help potential buyers appreciate the views.

10 CONSIDER HIRING A PROFESSIONAL HOME INSPECTOR

A professional home inspector can identify any potential issues with the ome, giving the seller the opportunity to address them before listing the property for sale.

COMPARATIVE MARKET ANALYSIS

A comparative market analysis (CMA) is a tool used to determine the market value of a property by comparing it to similar properties that have recently sold in the same area. Our most effective approach to conduct a CMA on the price of a home is to follow these steps.

1 GATHER DATA

Collect data on similar properties that have sold on the street, in the area or comparable areas within the last six months to a year.

2 ANALYZE THE DATA

Look for similarities and differences between the subject property and the comparable properties. Pay attention to factors such as size, location, age, condition, and amenities.

3 ADJUST FOR DIFFERENCES

If there are any significant differences between the subject property and the comparable properties, make adjustments to account for them. For example, if the subject property has a larger yard than the comparable properties, adjust the value accordingly.

4 DETERMINE MARKET VALUE

Based on the data collected and the adjustments made, determine an estimated market value for the subject property. This value should reflect what a buyer can reasonably expect to pay for the property in its current condition.

5 REVIEW AND REFINE

It is important to note that a CMA is not a guarantee of the exact market value of a property, but rather an estimate based on available data. We will provide a more accurate estimate by conducting a thorough inspection of the property.

SUMMARY

Finally, review and refine the CMA as needed. Make sure to consider current market conditions and any recent changes in the local real estate market

THE ART OF REAL ESTATE VALUATION

Regardless of a property's listing price — be it low, accurate, or high—sales typically settle around a reasonable market value. This value is often derived from comparable properties and other influential factors.

It's the mutual agreement between the Buyer and Seller, grounded in these comparables and other crucial elements, that establishes the market price.

When determining a fair price, Buyers and Sellers will consider offers in line with similar style and size homes that have recently sold within the same community.

PRICING STRATEGY

PRICE IT RIGHT...THE FIRST TIME.

By using a target market analysis in your area, we will price your home correctly the first time so that it will sell quickly and for the most money.

If your home is priced at a fair market value, it will attract the largest number of potential buyers in the first few weeks.

If a home is overpriced it will attract the fewest number of buyers looking to purchase a home. The majority of home buyers are looking at a lot of homes (your competitors), and they quickly learn what fair market price should be when they begin comparing property features.

Overall, pricing your home at market value can help you sell your home more quickly, attract more potential buyers, maximize your profits, and build trust with buyers.

More very important facts and statistics to consider pricing your home right ...the first time.

ONLINE

REAL ESTATE AGENT

DIRECTLY FROM SELLER

PRINT ADS

YARD SIGN / OPEN HOUSE

FRIEND / RELATIVE / NEIGHBOUR

HOME BUILDER

21 days on market price indicator.

This is based on average number of showings on homes listed on the MLS recorded at the different time intervals.

little traffic and no offers: you're way over priced (consider minimum 5% price drop);
good traffic and low-ball offers: you're slightly over market (consider 3-5% reduction);
good traffic and good offers: you're on the money!

HOME UPDATE MVP'S

MOST VALUABLE HOME UPDATES

The most valuable home improvements a seller can make will depend on the specific property and market conditions, but some common improvements that can increase the value of a home include:

1 KITCHEN UPGRADES

Updating the kitchen with new cabinets, countertops, and appliances can make a big difference in the overall appeal of a property.

2 BATHROOM REMODELS

A new bathroom, or a remodeled bathroom, can add significant value to a home.

3 PAINTING

A fresh coat of paint can do wonders to freshen up a home and make it feel more modern and updated.

4 LANDSCAPING

A well-manicured yard can greatly increase curb appeal and make a property more attractive to buyers.

5 ENERGY EFFICIENCY IMPROVEMENTS

Installing energy-efficient appliances, windows, and insulation can help lower utility bills and make a home more appealing to ecoconscious buyers.

6 ADDING SQUARE FOOTAGE

Adding a room, finishing a basement, or building an addition can increase the living space of a home and add value.

7 NEW ROOF

A new roof can be a costly improvement, but it can add value to a home and increase its overall appeal.

8 NEW WINDOWS

Replacing windows can be a costly improvement, but it can add value to a home and increase its overall appeal and efficiency.

SUMMARY

It's important to keep in mind that not all home improvements will provide a return on investment, so it's important to carefully consider the cost of the improvement in relation to its potential impact on the home's value. Additionally, some improvements may be more valuable in certain markets or for certain types of homes, so it's a good idea to research local market conditions and speak with a real estate professional before making any major changes.

SHOW CASE YOUR HOME

AWARD WINNING STAGING

Voted No. 1 in 2022 for the Best Vacant Home Stager in Canada by the RESA (the Real Estate Staging Association).

VIRTUAL STAGING SERVICES

Not convenient to stage your home? Not a problem. We also work with one of the top virtual stagers in the world.

HDR PHOTO/VIRTUAL TOUR & VIDEO

SHOW YOUR HOME

1 BE FLEXIBLE

Be as flexible and accommodating to the buyers schedule as possible. We want to avoid having missed opportunities.

2 INFORMED

Make sure everyone in the home is informed when showings are to happen so they can keep their spaces clean.

3 DAILY CLEANING

Keep up with daily messes. Wipe down kitchen and bathroom counters before leaving for the day.

4 ODORS

Avoid strong-smelling foods. Keep your meal prep as neutral and simple as possible. Boil a fresh pot of coffee to hide odors or bake some cookies prior to the showing.

5 FURRY FRIENDS

Keep pet areas clean. Clean up after your pets immediately and wash their bedding regularly. Hide pet food or litter. Not everyone is a pet person and it may hinder a potential buyer's ability to picture themselves living in your home.

6 NATURAL LIGHT

Open blinds and curtains and let in as much natural light as possible. Leave all lights on before you leave for a showing. If your home is vacant, we recommend leaving lights on at all times.

7 TRASH

Empty trash cans every morning to avoid odors and so the home is fresh when you leave for the day.

8 TEMPERATURE

Keep the room temperature comfortable. This demonstrates to buyers that the HVAC is working properly.

9 PERSONALS

Make sure you place all valuables and prescriptions out of site and in a safe place.

10 VACATE

Having a seller present can make buyers feel awkward. We want to make the buyers feel at home and stay awhile.

THE GAME PLAN TO HOLD OR NOT TO HOLD

Ultimately, the decision not to hold back offers on a sale will depend on the individual circumstances of each situation. It's important to carefully consider the pros and cons, and to seek the advice of a real estate professional, before making a decision.

NO HOLDBACK W/ 24 HRS IRREVOCABLE DATE

Not holding back offers on a sale but asking for a 24 hours irrevocable date/time means that the seller is accepting offers anytime but they will have up to 24 hours to respond to the Buyer. This can be done for various reasons, such as giving the seller a quicker sale but at the same time a little time to fish for competing offers/buyers. Here are some of the pros and cons of not holding back offers on a sale.

PROS:

Increased Speed:

The process of buying and selling real estate can be timeconsuming. By not holding back offers and allowing them to be made immediately, it can help to speed up the process.

Clarity:

Allowing offers to be made immediately and not held back can help to eliminate confusion and misunderstandings. This can be especially important in a competitive market where multiple offers are being made.

Competition:

By not holding back offers, it can increase competition among buyers. This can result in a higher sale price for the seller.

CONS:

Buyer Pressure:

With a 24-hour irrevocable time, buyers may feel pressured to make a quick decision without fully considering all of their options. This can lead to regret or dissatisfaction with the purchase later on.

Lowball Offers:

By allowing offers to be made immediately, there is a risk of lowball offers being made. This can result in the seller receiving an offer that is significantly lower than what they were hoping for.

Less Negotiation:

When offers are not held back, there is less opportunity for negotiation between the buyer and seller. This can result in a lower sale price for the seller.

THE GAME PLAN TO HOLD OR NOT TO HOLD

Ultimately, the decision to hold back offers on a sale will depend on the individual circumstances of each situation. It's important to carefully consider the pros and cons, and to seek the advice of a real estate professional, before making a decision.

HOLDING BACK OFFERS

Holding back offers on a sale means that the seller is not accepting any offers until a specified date or time. This can be done for various reasons, such as giving the seller more time to prepare the property for sale or to gather multiple offers to choose from. Here are some of the pros and cons of holding back offers on a sale.

PROS:

Time To Prepare:

Holding back offers can give the seller more time to prepare the property for sale, such as making necessary repairs, decluttering, or staging the home.

Competition:

By holding back offers, the seller can generate increased competition among potential buyers, which can drive up the purchase price.

Better Offers:

By giving potential buyers more time to view the property and consider their options, the seller may receive higher quality offers with fewer contingencies or better terms.

CONS:

Lost Opportunity:

Holding back offers can result in missed opportunities for buyers who may lose interest or find another property before the specified date.

Less Visibility:

By not accepting offers, the property may receive less exposure, which could result in fewer offers or a longer time on the market.

Consequences:

Market conditions can change quickly, and holding back offers may not be beneficial if the market becomes less favorable in the meantime.

Market Changes:

Holding back offers can be seen as a sign that the seller is not motivated to sell, which could decrease the perceived value of the property and discourage potential buyers.

23-POINT MARKETING PLAN

P - 23

OUR OBJECTIVES ARE THE FOLLOWING:

1. Attracting and welcoming numerous qualified buyers until your home is successfully sold.

2. To provide you with regular updates on the outcomes of our efforts.

3. To support you in negotiating the highest possible value.

STEPS WE TAKE TO GET A HOME SOLD... THE PRO-ACTIVE APPROACH:

1. Home Sale Readiness Assessment & Consultation.

2. Suggest any changes that will maximize salability of your home.

3. Professional cleaning and yard cleaning (if necessary).

4. Professional interior design consultation and staging service.

5. Professional photography and 3D Matterport Tour.

6. Professional aerial photography (if necessary).

7. Professional introductory & home tour video.

8. Market your home internationally (web & social media).

9. Market your home domestically (web, social media & print).

10. Submit your home to our Toronto Multiple Listing Service (MLS).

11. Carry out Open House Saturday and Sunday to maximize exposure.

12. Professional open house sign placement to maximize traffic/exposure.

13. Price your home competitively to maximize exposure & buzz.

14. Develop a Features List for Buyers & Agents to sell.

15. Email and verbal communication with top 50 agents in your market.

16. Constant updates with any changes in your marketplace.

17. Prospect 4 hours and talk to minimum 30 potential Buyers for your home.

18. Contact all our Buyer leads & 1,000+ contact database for potential buyers.

19. 24/7 exposure via For Sale sign & neighborhood Home For Sale directionals.

20. Whenever possible, pre-qualify the prospective buyers.

21. When possible, have the cooperating Brokers in the area tour your home.

22. Weekly feedback update on Buyer and Buyer Agent showings.

23. Present all Offers to you and negotiating best terms & conditions for you.

BONUS (Over-Time):

24. Assist you or Buyer in arranging interim financing (If necessary)

25. Assist you in all activities after selling leading up to the closing of your home.

26. Deliver your check and keys on closing.

TOP TEN REASONS TO HIRE PAT

1 EXPERIENCE & TRACK RECORD

Past performance is an enormous indicator of future results. We have been in the business for 10+ years successfully helping clients through every type of market.

2 AGGRESSIVE P-23 MARKETING PLAN

We have developed a marketing plan that has proven to work. It is designed around excellent customer service and generates the highest exposure possible. This plan includes combining the latest technology and marketing strategies available.

3 LEAD GENERATION

We are personally committed to prospecting for 4 hours per day five days per week aggressively looking for buyers and sellers. This "hands on" approach to selling provides 65% of the leads we work with each year. While our competition continues to use the "passive" approach, we are relentless in using the "active, predictable and duplicable" approach to selling property.

4. PERSONALIZED EXCELLENCE

Hiring a Realtor who focuses solely on you offers a personalized advantage , undivided attention and a tailored experience. Communication becomes streamlined and efficient with a single point of contact. This Realtor can gain an in-depth understanding of your preferences, needs, and goals, resulting in a more targeted property search and better-suited recommendations. My commitment to your specific requirements can lead to a deeper sense of trust, allowing you to make informed decisions with confidence.

5 SKILLS AND TRAINING

I am 110% committed to improving our sales and negotiating skills on a continuous basis. We are members of the Mike Ferry & Tom Ferry Organization, who have been recognized as one of top five most influential people in real estate, which provides weekly training from a professional real estate coach and in addition numerous Mastermind sessions learning from the best in the business

6 CUSTOMER SERVICE AND COMMUNICATION

I have designed a sales and marketing system that will provide a level of service and communication which is "Tailor Made" to suit your needs. I pride myself on weekly updates, emails, feedback and responsiveness to be sure you are always well informed of your listing activity/performance and any changes in the local and general market.

7 MARKET KNOWLEDGE

We are obsessed with having the most extensive and up-to-date knowledge of the current market trends, inventory, pricing statistics and strategies. "Knowledge equals Power" and we want to put that power to work for you.

8 PAT'S NETWORK & BROKERAGE

We have a team database with over 1,000 friends, family, past-clients, referrals and center of influence which provides nearly 70% of the business we generate. We also belong to an international network of over 80,000 agents around the globe who all easily communicate and work under one umbrella, unlike the traditional franchises which are all independently owned.

9 THE RAH BRAND NAME ADVANTAGE

You get the name brand exposure to a network of clients and agents both locally and around the world. RAH Realty is one largest corporation and with over 80,000 agents and currently is THE fastest growing brokerage in the universe.

10 PREFERRED VENDORS

I have put together a team of like-minded vendors who not only provide the level of service we demand for our clients, but do it at a competitive cost for you. They include mortgage professionals, investment bankers, termite inspection & treatment specialists, fully-licensed home inspectors, appraisers, movers, contractors, handymen, lawyers, accountants and the list keeps going. If there's something or someone you need that is related to real estate, most likely we got it.

THE "GUARANTEE"

UNLOCK YOUR REAL ESTATE SUCCESS WITH THE RIGHT PARTNER BY YOUR SIDE!

EXCEPTIONAL MARKET INSIGHT

卓越的市場洞察力

MAXIMUM EXPOSURE

最大曝光

EXPERT STAGING AND PHOTOGRAPHY

專業房屋佈置和拍攝

SEAMLESS TRANSACTION MANAGEMENT

無縫交易管理

RESULTS-DRIVEN NEGOTIATION

以結果為導向的談判

FLEXIBLE FEES*

彈性佣金*

*Terms and conditions apply. 額外條款適用

CLOSING PROCESS

IT'S IMPORTANT TO NOTE THAT THE CLOSING PROCESS CAN BE COMPLEX AND INVOLVE NUMEROUS STEPS, SO HIRING AN EXPERIENCED REAL ESTATE AGENT LIKE PAT CAN GUIDE YOU THROUGH THE PROCESS AND ENSURE THAT EVERYTHING IS DONE CORRECTLY.

PHASE 1

Once the buyer has made an offer and you have accepted it, a purchase agreement is typically formed. We will review the document carefully with you to ensure that all terms and conditions of the sale are accurate and agreed upon. Once both parties are satisfied, they will sign the purchase agreement.

PHASE 2

The Deposit. Once the purchase agreement has been accepted the property is considered sold. The Buyer typically must deliver a deposit (approx. 5% of the purchase price) to the Seller's agent within 24 hours from the acceptance date/time unless otherwise specified in the agreement.

PHASE 3

Inspections and other conditions. The buyer may have a certain period of time in which to conduct inspections and/or to satisfy any other conditions that were agreed upon in the purchase agreement, such as securing financing or selling their own property.

PHASE 4

In order to satisfy these conditions (mentioned above), the Buyer may require access to the property for an inspection or a bank appraisal. In addition to this the Buyer, in most cases, will have two separate buyer visits to your home at a mutually agreed upon time prior to the closing date.

PHASE 5

Both parties will sign the final documents with their lawyers, which may include the deed, transfer tax declarations, and other legal documents. Funds will be transferred between both parties lawyers and the transfer of ownership will need to be recorded with the appropriate government agency or county recorder's office, which will make the sale a matter of public record.

WHAT TO EXPECT WITH THE HOME INSPECTION

WHAT IS A HOME INSPECTION?

A home inspection is a thorough examination of a property that is performed by a professional inspector. The inspector will look at the structural components, systems, and finishes of the home to identify any existing or potential issues. Some common areas of focus during a home inspection include the roof, foundation, electrical and plumbing systems, HVAC system, and appliances.

HOW CAN THIS AFFECT THE SALE?

If the inspector finds any issues that require repair, the buyer can choose to renegotiate the terms of the sale, request that the seller make the necessary repairs, or walk away from the sale.

WHAT TO EXPECT WITH THE HOME APPRAISAL

WHAT IS A HOME APPRAISAL?

A home appraisal is an assessment of the value of a property, usually performed by a professional appraiser. An appraisal is typically ordered by a lender as part of the loan approval process for a potential homebuyer, but it can also be performed for other reasons, such as determining the value of an estate or settling a dispute over the value of a property.

DO I HAVE TO ALLOW APPRAISAL?

As a general rule, a seller does not have to allow a home buyer to perform a home appraisal. However, in most real estate transactions, the buyer's lender will require an appraisal of the property as a condition of loan approval. In this case, the seller may need to allow an appraiser access to the property in order for the transaction to move forward.

HOW CAN THIS AFFECT THE SALE?

If the appraised price comes in lower than the purchase price, it can impact the sale of the home. In a situation where the appraised value is lower than the agreed-upon purchase price, the lender may not be willing to provide the full amount of financing required to complete the sale. This can create aproblem for the buyer, who may need to come up with additional funds to make up the difference or renegotiate thepurchase price with the seller to align with the appraised value.If the buyer and seller cannot come to an agreement, the sale may not be able to proceed as planned.

PREVIOUSLY SOLD LISTINGS

100'S OF HAPPY & SATISFIED CLIENTS AND COUNTING...

Client Testimonials

CATHY FREEMAN | 647-882-7297

Professionalism

A huge shoutout to Patrick Kwan & the entire team for an amazing job on the recent sale of our home. From the minute he walked in, fully prepared & researched - to the minute we signed on the dotted line, Patrick was patient, knowledgeable, accommodating and always upbeat. We couldn't have been happier with Patrick's client service and would have no hesitation recommending to friends or family.

AUSTIN LAYNG | 647-829-6236

Professionalism, Quality, Responsiveness

It was a pleasure working with Patrick Kwan. He is very personable and was able to explain difficult to understand concepts in plain English for me. Most importantly to me, he is beyond genuine. It's evident that he wouldn't give you advice that he wouldn't take himself. That's hard to come by these days, and he shows it in abundance. I'd strongly recommend to anyone!

SARA ASALYA || 647-531-2211

Professionalism, Quality, Responsiveness, Value

Patrik Kwan was very professional, approachable and provided us with timely and up-to-date information about the real estate market.

RAY LAM | 416-277-5751

Professionalism, Quality, Value

It was great to have Patrick as our real estate agent. He made the process of selling easy, even during "off season." The work he put in was way above our expectations (e.g.: staging the virtual listing, advice given throughout the process). Patrick is very knowledgeable and walked us through every step. I would strongly recommend Patrick.

CHRIS FU | 705-970-0802

Professionalism, Quality, Responsiveness, Value

It is a great experience to work with Patrick as a first-time home buyer. He is a patient, knowledgeable and passionate sales representative. Heprovided a great service and professional advice about purchasing a house. I am so happy to get my perfect house as per his recommendation. Definitely, I highly recommend his service!

JONATHAN TRUONG | 647-688-4770

Professionalism, Quality, Responsiveness, Value

Buying my first home was certainly a daunting experience and just the thought of getting started was particularly overwhelming; but I had the pleasure of working with Patrick to purchase my first home. He made the process as simple as it could be and helped me break down each step along the way. I thought the process was going to be slow (especially during COVID) but from the beginning to end it was a few short weeks of finding the right home, negotiating an excellent price, and closing in record time! He was incredibly responsive (even when I was looking at potential listings late at night) and always had a fast reaction in going to see those listings in this very competitive market. Clearly, Patrick had don a substantial amount of research in helping me narrow what I was looking for and never placed any pressure on me throughout the buying process. I really appreciated his constant sense ofurgency and professionalism which resulted in a fantastic experience!

LEE ONEIL

Professionalism, Quality, Responsiveness, Value

Thank you Patrick for your excellent service. Thanks to you, we quickly found our dream home and sold our condo in only 5 days! We highly recommend you. We especially appreciated your availability, your dedication, your knowledge and your expertise. Thank you, thank you, thank you again!

NICOLE SHU | 647-829-6236

Professionalism, Quality, Responsiveness, Value

Very comfortable and smooth transaction, solid commitment, highly recommend.